I started Aiya Saigua because I had a strong desire to merge my love for drawing and creating characters and being able to spend time with my family.  Like many parents, I struggle at times with raising two young boys and figuring out how to prepare my kids so they can find their place in the world as compassionate, contributing adults.  Everyday we are bombarded with tragic events, negative news, and suffering from around the world.   My hope is that Kobi and his tribe inspire you on your own Warrior's Journey. They are here to help you to get through the toughest challenges and to fight the battles of modern life!

– Pam

Our Team

Pam Liu

I am the Creative Director and Co-Founder of Aiya Saigua. My awesome job allows me to combine my love of kids, characters, and drawing. Born in Hong Kong and raised in Kansas, my motivation for the company is rooted in both Eastern and Western values, and my desire to foster these values in our two young sons. My love of cute characters began early when I would save my allowance to buy Hello Kitty markers, pencils, and stickers. Soon I was drawing them on my own. My characters have a unique design aesthetic influenced by my architectural and engineering education and serve as a platform to promote growth, creativity and fun.

Sean Morgan

I am the Managing Director and Co-Founder of Aiya Saigua.  Born and raised in the foothills of Colorado, I watched one too many Samurai movies during my formative years. This resulted in me studying Asian culture and philosophy, which can be very handy when we are creating new characters and stories. I met Pam while studying aerospace engineering at the University of Kansas. After designing big airplanes for Boeing, my path lead me to business school at MIT. Now a veteran of several startups and a successful entrepreneur, I bring experience building and growing companies and my passion for Pam's characters to Aiya Saigua.